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  • Scaling Up: Digital Marketing Blueprint for Growth – Class 7

    Room 263
    Vicksburg-Warren Partnership

    Class 7: Audience Targeting -- Find Them. Reach Them. Convert Them.Effective marketing is no longer about casting a wide net -- it's about precisionThis session dives into the fundamentals of modern audience targeting and how businesses can prioritize relevance over reach to maximize results. Participants will explore household-level targeting, targeted email campaigns, and audience-based digital […]

  • Unlock Government Contracting – Identifying contracts

    Room 263
    Vicksburg-Warren Partnership

    The Mississippi APEX Accelerator, in partnership with the Vicksburg-Warren Chamber of Commerce, invites you to the final class in a FREE three-part series designed to help Mississippi businesses break into government contracting. Winning government contracts starts with knowing where to look and who to target. This FREE workshop will show you how to uncover real […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 8

    Room 263
    Vicksburg-Warren Partnership

    Class 8: Targeted Display Essentials -- Banner Ads, Geofencing, Retargeting & Streaming ServicesTargeted display advertising plays a critical role in modern digital marketing -- but only when used strategically.This session provides a practical walkthrough of banner ads, geofencing, retargeting, and streaming/Connected TV (CTV). Participants will learn when to use each tactic to effectively reach their […]

  • Lead with Emotional Agility: Turn Awareness into Action

    Room 263
    Vicksburg-Warren Partnership

    Join Dr. Gerad Hardy, Assistant Professor of Management at the Else School of Management, for an engaging, hands-on leadership session on Emotional Intelligence. Using insights from Emotional Agility by Susan David, this class blends interactive exercises and group discussion to help participants strengthen self-awareness, navigate emotions in the workplace, and lead with confidence. Why does […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 9

    Room 263
    Vicksburg-Warren Partnership

    Class 9: Building Your Marketing Plan -- The Product Mix to Turn Clicks Into CustomersEffective marketing requires more than individual tactics -- it requires a cohesive strategy.This session guides participants through building a tailored marketing plan that aligns with their business goals, target audience, and available budget. Attendees will learn how to identify the right […]

  • No More Excuses: Building a Culture of Accountability

    Room 263
    Vicksburg-Warren Partnership

    Join Dr. Gerad Hardy for an interactive session on Accountability & Ownership, using The Oz Principle as a guide. Participants will engage in practical exercises and small group discussions to learn how to foster responsibility, reduce blame, and create a culture where team members own their results. Why does Accountability matter?Accountability isn't just a buzzword […]