Events

This session continues customer discovery with a focus on customer segmentation and identifying competition. Participants define their target customer and assess whether a viable market exists for their product or service.A guest speaker introduces demographic, psychographic, and behavioral segmentation to help participants better understand and refine their audience.The session also reviews market and industry data […]

This session focuses on one of the most common challenges for new businesses: effectively executing sales and marketing. Participants explore how to build strong customer relationships and the channels used to reach, serve, and retain customers.A guest speaker leads a discussion on customer relationships, sales strategy, and marketing channels, including practical low-cost and no-cost tools […]

This session focuses on one of the most common and costly startup mistakes: overspending. Participants learn how businesses generate revenue, what it takes to operate, and the financial tools needed to understand profitability.Guest speakers cover key funding and capital access options, including a banker discussing SBA loan programs and lender expectations, a representative sharing microloan […]

This session focuses on a common startup mistake: not seeking help early enough. Participants are introduced to key professional partners needed to build a strong business foundation.A legal professional covers business formation and structure, including LLC setup, operating agreements, annual reporting requirements, and the importance of legal support for contracts, non-competes, and intellectual property.An accountant […]

Class 5: Stop Boosting. Start Advertising -- Organic vs Paid SocialUnderstanding the difference between organic social media and paid advertising is critical for modern business growth.This session will break down when organic content works, when paid ads are necessary, and how to properly set up and manage Meta advertising for better results. Participants will gain […]

This session focuses on the operational side of building a business. Participants identify the key activities that set their company apart from competitors, along with the resources needed to execute them effectively.The class also addresses a common startup mistake: poor hiring decisions. Participants explore what their business must consistently do well to deliver value, as […]