Events

Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to […]

Session one begins with a welcome from city and county officials highlighting the importance of entrepreneurship to the local economy. Participants are introduced to the Business Model Canvas and key […]

This session continues customer discovery with a focus on customer segmentation and identifying competition. Participants define their target customer and assess whether a viable market exists for their product or […]

This session focuses on one of the most common challenges for new businesses: effectively executing sales and marketing. Participants explore how to build strong customer relationships and the channels used […]

This session focuses on one of the most common and costly startup mistakes: overspending. Participants learn how businesses generate revenue, what it takes to operate, and the financial tools needed […]

This session focuses on a common startup mistake: not seeking help early enough. Participants are introduced to key professional partners needed to build a strong business foundation.A legal professional covers […]

Class 5: Stop Boosting. Start Advertising -- Organic vs Paid SocialUnderstanding the difference between organic social media and paid advertising is critical for modern business growth.This session will break down […]

This session focuses on the operational side of building a business. Participants identify the key activities that set their company apart from competitors, along with the resources needed to execute […]