Events

Join Katharine Halpin of Halpin Companies as she helps leaders get the right people in the right roles, focused on the right priorities, and will guide participants in Setting Your People Up for Success by Negotiating Expectations. In this session, participants will learn how to:Negotiate expectations--even if you're not the decision makerDetermine the best time […]

Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to develop a clear content strategy that strengthens brand identity and drives engagement. From choosing the right platforms to creating meaningful, relevant posts, this class will […]

The first class of the Vicksburg Entrepreneur Bootcamp introduces participants to the program, the Business Model Canvas, and the Business Plan Competition while providing an overview of key business fundamentals. Local city and county officials welcome the cohort and emphasize the importance of entrepreneurship to the local economy.Participants explore common startup mistakes and engage in […]

This session continues customer discovery with a focus on customer segmentation and identifying competition. Participants define their target customer and assess whether a viable market exists for their product or service.A guest speaker introduces demographic, psychographic, and behavioral segmentation to help participants better understand and refine their audience.The session also reviews market and industry data […]

This session focuses on one of the most common challenges for new businesses: effectively executing sales and marketing. Participants explore how to build strong customer relationships and the channels used to reach, serve, and retain customers.A guest speaker leads a discussion on customer relationships, sales strategy, and marketing channels, including practical low-cost and no-cost tools […]