Join Katharine Halpin of Halpin Companies as she helps leaders get the right people in the right roles, focused on the right priorities, and will guide participants in Setting Your […]
Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to […]
Session one begins with a welcome from city and county officials highlighting the importance of entrepreneurship to the local economy. Participants are introduced to the Business Model Canvas and key […]
This session continues customer discovery with a focus on customer segmentation and identifying competition. Participants define their target customer and assess whether a viable market exists for their product or […]
This session focuses on one of the most common challenges for new businesses: effectively executing sales and marketing. Participants explore how to build strong customer relationships and the channels used […]
This session focuses on one of the most common and costly startup mistakes: overspending. Participants learn how businesses generate revenue, what it takes to operate, and the financial tools needed […]
This session focuses on a common startup mistake: not seeking help early enough. Participants are introduced to key professional partners needed to build a strong business foundation.A legal professional covers […]
Class 5: Stop Boosting. Start Advertising -- Organic vs Paid SocialUnderstanding the difference between organic social media and paid advertising is critical for modern business growth.This session will break down […]
This session focuses on the operational side of building a business. Participants identify the key activities that set their company apart from competitors, along with the resources needed to execute […]
Class 6: Clicks Don't Happen by Accident -- Search Engine Marketing in the Age of AISearch has fundamentally changed.Consumers now search in conversational, AI-driven ways. Costs are increasing, algorithms are […]
Rust College, MCITy, and Cisco are teaming up to tackle Mississippi’s 2,186 unfilled cybersecurity jobs and a nationwide gap of nearly 470,000.
