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  • Scaling Up: Digital Marketing Blueprint for Growth – Class 6

    Room 263
    Vicksburg-Warren Partnership

    Class 6: Clicks Don't Happen by Accident -- Search Engine Marketing in the Age of AISearch has fundamentally changed.Consumers now search in conversational, AI-driven ways. Costs are increasing, algorithms are evolving, and visibility requires more strategy than ever before.This session will equip business owners and marketing professionals with the updated 2026 Search Engine Marketing playbook. […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 7

    Room 263
    Vicksburg-Warren Partnership

    Class 7: Audience Targeting -- Find Them. Reach Them. Convert Them.Effective marketing is no longer about casting a wide net -- it's about precisionThis session dives into the fundamentals of modern audience targeting and how businesses can prioritize relevance over reach to maximize results. Participants will explore household-level targeting, targeted email campaigns, and audience-based digital […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 8

    Room 263
    Vicksburg-Warren Partnership

    Class 8: Targeted Display Essentials -- Banner Ads, Geofencing, Retargeting & Streaming ServicesTargeted display advertising plays a critical role in modern digital marketing -- but only when used strategically.This session provides a practical walkthrough of banner ads, geofencing, retargeting, and streaming/Connected TV (CTV). Participants will learn when to use each tactic to effectively reach their […]