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DTSTART;TZID=America/Chicago:20260918T080000
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UID:49228-1789718400-1789723800@mcity.tech
SUMMARY:Scaling Up: Digital Marketing Blueprint for Growth - Class 8
DESCRIPTION:Class 8: Targeted Display Essentials — Banner Ads\, Geofencing\, Retargeting & Streaming Services \nTargeted display advertising plays a critical role in modern digital marketing — but only when used strategically. \nThis session provides a practical walkthrough of banner ads\, geofencing\, retargeting\, and streaming/Connected TV (CTV). Participants will learn when to use each tactic to effectively reach their target audience\, reinforce brand visibility\, and drive measurable action. \nAttendees will gain insight into: \n\n\nLocation-based targeting strategies \n\n\nRetargeting techniques that improve conversion rates \n\n\nHow streaming and CTV fit into the modern marketing mix \n\n\nBuilding awareness while supporting bottom-funnel goals \n\n\nThis is Class 8 of a 10-part series designed to help businesses build a comprehensive\, full-funnel marketing strategy that generates real results. This is a hands-on session taught by Chase Parker\, Marketing Consultant with LocaliQ. \nVisibility matters — but strategic visibility drives growth. \nRSVP:  https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26548&class=E \nChamber members: FREENon-Members: $35 \n \nSponsored by: Vicksburg Warren Chamber of Commerce\, LocaliQ\, Riverwalk Casino
URL:https://mcity.tech/event/scaling-up-digital-marketing-blueprint-for-growth-class-8/
LOCATION:Room 263
CATEGORIES:Vicksburg-Warren Partnership
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DTSTART;TZID=America/Chicago:20260922T110000
DTEND;TZID=America/Chicago:20260922T130000
DTSTAMP:20260421T065255
CREATED:20260401T165441Z
LAST-MODIFIED:20260401T165441Z
UID:49958-1790074800-1790082000@mcity.tech
SUMMARY:Lead with Emotional Agility: Turn Awareness into Action
DESCRIPTION:Join Dr. Gerad Hardy\, Assistant Professor of Management at the Else School of Management\, for an engaging\, hands-on leadership session on Emotional Intelligence. Using insights from Emotional Agility by Susan David\, this class blends interactive exercises and group discussion to help participants strengthen self-awareness\, navigate emotions in the workplace\, and lead with confidence. \n Why does Emotional Intelligence matter? \nLeaders with strong emotional intelligence make better decisions and build stronger teams. In fact\, Korn Ferry research shows that emotionally intelligent managers consistently outperform their peers in profitability\, engagement\, and retention\, leading to a healthier work environment and stronger business results. (Korn Ferry\, 2025) \n In this session\, participants will: \n\n\nRecognize and manage their own emotions in workplace situations \n\n\nRead and respond effectively to others’ emotions \n\n\nImprove decision-making under pressure \n\nStrengthen workplace relationships and collaboration\n\n \nParticipants will also receive the book: Emotional Agility by Susan David to reinforce the concepts and continue learning beyond the classroom. \nStrong leaders don’t just manage projects — they manage themselves. \n \nCost: $35 for members and $45 for non-Chamber members (includes lunch and book)
URL:https://mcity.tech/event/lead-with-emotional-agility-turn-awareness-into-action/
LOCATION:Room 263
CATEGORIES:Vicksburg-Warren Partnership
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DTSTART;TZID=America/Chicago:20261016T080000
DTEND;TZID=America/Chicago:20261016T093000
DTSTAMP:20260421T065255
CREATED:20260416T150942Z
LAST-MODIFIED:20260416T150942Z
UID:50627-1792137600-1792143000@mcity.tech
SUMMARY:Scaling Up: Digital Marketing Blueprint for Growth - Class 9
DESCRIPTION:Class 9: Building Your Marketing Plan — The Product Mix to Turn Clicks Into Customers \n \nEffective marketing requires more than individual tactics — it requires a cohesive strategy. \nThis session guides participants through building a tailored marketing plan that aligns with their business goals\, target audience\, and available budget. Attendees will learn how to identify the right product mix\, prioritize investments\, and integrate multiple channels into a unified plan designed to convert traffic into customers. \nParticipants will gain practical insight into: \n\n Strategic budget allocation\n\nChannel integration across the funnel \n\n\nAligning marketing with measurable outcomes \n\n\nTurning engagement into revenue \n\n\nThis is Class 9 of a 10-part series designed to equip businesses with a comprehensive\, results-driven digital marketing blueprint. This is a hands-on session taught by Chase Parker\, Marketing Consultant with LocaliQ. \nA strong plan doesn’t just generate clicks — it generates growth.   \nRSVP: https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26553&class=E \nChamber Members: FREENon-members: $35 \nSponsored by:  Vicksburg Warren Chamber of Commerce\, LocaliQ\, Riverwalk Casino
URL:https://mcity.tech/event/scaling-up-digital-marketing-blueprint-for-growth-class-9/
LOCATION:Room 263
CATEGORIES:Vicksburg-Warren Partnership
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