Events

Join Katharine Halpin of Halpin Companies as she helps leaders get the right people in the right roles, focused on the right priorities, and will guide participants in Setting Your People Up for Success by Negotiating Expectations. In this session, participants will learn how to:Negotiate expectations--even if you're not the decision makerDetermine the best time […]

Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to develop a clear content strategy that strengthens brand identity and drives engagement. From choosing the right platforms to creating meaningful, relevant posts, this class will […]

Session one begins with a welcome from city and county officials highlighting the importance of entrepreneurship to the local economy. Participants are introduced to the Business Model Canvas and key program topics, including value proposition, customer segments, channels, revenue streams, costs, key partners, activities, and resources.The session also covers the Business Plan Competition and the […]

This session continues customer discovery with a focus on customer segmentation and identifying competition. Participants define their target customer and assess whether a viable market exists for their product or service.A guest speaker introduces demographic, psychographic, and behavioral segmentation to help participants better understand and refine their audience.The session also reviews market and industry data […]

This session focuses on one of the most common challenges for new businesses: effectively executing sales and marketing. Participants explore how to build strong customer relationships and the channels used to reach, serve, and retain customers.A guest speaker leads a discussion on customer relationships, sales strategy, and marketing channels, including practical low-cost and no-cost tools […]

This session focuses on one of the most common and costly startup mistakes: overspending. Participants learn how businesses generate revenue, what it takes to operate, and the financial tools needed to understand profitability.Guest speakers cover key funding and capital access options, including a banker discussing SBA loan programs and lender expectations, a representative sharing microloan […]