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  • Scaling up: Digital Marketing Blueprint for Growth – Class 3

    Room 263
    Vicksburg-Warren Partnership

    Class 3: How People Find Your Business -- SEO, Listings & AI Search (GEO) EssentialsAI is transforming how consumers search for and discover businesses. Traditional SEO alone is no longer enough.This session will explore how search behavior is evolving and what your business must do to stay visible in both traditional and AI-driven search environments.Participants […]

  • Setting Employees Up for Success by Negotiating Expectations

    MCITy - Mississippi Center for Innovation and Technology, 1622 Washington St, Room 263, Vicksburg, MS 39180, USA
    Vicksburg-Warren Partnership

    Join Katharine Halpin of Halpin Companies as she helps leaders get the right people in the right roles, focused on the right priorities, and will guide participants in Setting Your People Up for Success by Negotiating Expectations. In this session, participants will learn how to:Negotiate expectations--even if you're not the decision makerDetermine the best time […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 4

    Room 263
    Vicksburg-Warren Partnership

    Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to develop a clear content strategy that strengthens brand identity and drives engagement. From choosing the right platforms to creating meaningful, relevant posts, this class will […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 5

    Room 263
    Vicksburg-Warren Partnership

    Class 5: Stop Boosting. Start Advertising -- Organic vs Paid SocialUnderstanding the difference between organic social media and paid advertising is critical for modern business growth.This session will break down when organic content works, when paid ads are necessary, and how to properly set up and manage Meta advertising for better results. Participants will gain […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 6

    Room 263
    Vicksburg-Warren Partnership

    Class 6: Clicks Don't Happen by Accident -- Search Engine Marketing in the Age of AISearch has fundamentally changed.Consumers now search in conversational, AI-driven ways. Costs are increasing, algorithms are evolving, and visibility requires more strategy than ever before.This session will equip business owners and marketing professionals with the updated 2026 Search Engine Marketing playbook. […]

  • Scaling Up: Digital Marketing Blueprint for Growth – Class 7

    Room 263
    Vicksburg-Warren Partnership

    Class 7: Audience Targeting -- Find Them. Reach Them. Convert Them.Effective marketing is no longer about casting a wide net -- it's about precisionThis session dives into the fundamentals of modern audience targeting and how businesses can prioritize relevance over reach to maximize results. Participants will explore household-level targeting, targeted email campaigns, and audience-based digital […]