Events

Class 3: How People Find Your Business -- SEO, Listings & AI Search (GEO) EssentialsAI is transforming how consumers search for and discover businesses. Traditional SEO alone is no longer enough.This session will explore how search behavior is evolving and what your business must do to stay visible in both traditional and AI-driven search environments.Participants […]

Class 4: Content Marketing -- Who Am I? What Do I Post?Your brand has a voice -- but are you using it effectively?In this session, participants will explore how to develop a clear content strategy that strengthens brand identity and drives engagement. From choosing the right platforms to creating meaningful, relevant posts, this class will […]

Class 5: Stop Boosting. Start Advertising -- Organic vs Paid SocialUnderstanding the difference between organic social media and paid advertising is critical for modern business growth.This session will break down when organic content works, when paid ads are necessary, and how to properly set up and manage Meta advertising for better results. Participants will gain […]

Class 6: Clicks Don't Happen by Accident -- Search Engine Marketing in the Age of AISearch has fundamentally changed.Consumers now search in conversational, AI-driven ways. Costs are increasing, algorithms are evolving, and visibility requires more strategy than ever before.This session will equip business owners and marketing professionals with the updated 2026 Search Engine Marketing playbook. […]