Scaling Up: Digital Marketing Blueprint for Growth – Class 8
Class 8: Targeted Display Essentials — Banner Ads, Geofencing, Retargeting & Streaming Services
Targeted display advertising plays a critical role in modern digital marketing — but only when used strategically.
This session provides a practical walkthrough of banner ads, geofencing, retargeting, and streaming/Connected TV (CTV). Participants will learn when to use each tactic to effectively reach their target audience, reinforce brand visibility, and drive measurable action.
Attendees will gain insight into:
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Location-based targeting strategies
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Retargeting techniques that improve conversion rates
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How streaming and CTV fit into the modern marketing mix
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Building awareness while supporting bottom-funnel goals
This is Class 8 of a 10-part series designed to help businesses build a comprehensive, full-funnel marketing strategy that generates real results. This is a hands-on session taught by Chase Parker, Marketing Consultant with LocaliQ.
Visibility matters — but strategic visibility drives growth.
RSVP: https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26548&class=E
Chamber members: FREE
Non-Members: $35
Sponsored by: Vicksburg Warren Chamber of Commerce, LocaliQ, Riverwalk Casino

