Scaling Up: Digital Marketing Blueprint for Growth – Class 5

Class 5: Stop Boosting. Start Advertising — Organic vs Paid Social

Understanding the difference between organic social media and paid advertising is critical for modern business growth.

This session will break down when organic content works, when paid ads are necessary, and how to properly set up and manage Meta advertising for better results. Participants will gain clarity on how to move beyond boosting posts and begin running strategic, targeted campaigns that support long-term business growth.

Participants will learn:

• Organic Social vs Paid Social fundamentals

• Meta setup basics

• Budgeting and targeting strategies

• How to align paid ads with your overall marketing funnel

This is Class 5 of a 10-part series designed to help you build a comprehensive, full-funnel marketing strategy focused on measurable results and sustainable growth. This is a hands-on session taught by Chase Parker, Marketing Consultant with LocaliQ.

Smart businesses don’t just boost posts — they advertise strategically.

RSVP: https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26405&class=E

Chamber members: FREE
Non-members: $35

Sponsored by: Vicksburg Warren Chamber of Commerce, LocaliQ, Riverwalk Casino