Scaling Up: Digital Marketing Blueprint for Growth – Class 7

Class 7: Audience Targeting — Find Them. Reach Them. Convert Them.

Effective marketing is no longer about casting a wide net — it’s about precision

This session dives into the fundamentals of modern audience targeting and how businesses can prioritize relevance over reach to maximize results. Participants will explore household-level targeting, targeted email campaigns, and audience-based digital solutions designed to improve performance while reducing wasted spend.

Attendees will learn:

• How audience targeting works in today’s digital ecosystem

• Why precision improves ROI across channels

• Strategies to reduce budget waste

• How targeting integrates into a full-funnel marketing strategy

This is Class 7 of a 10-part series designed to help businesses build a comprehensive digital marketing strategy that drives measurable growth. This is a hands-on session taught by Chase Parker, Marketing Consultant with LocaliQ.

Find the right audience. Reach them effectively. Convert them confidently.

RSVP: https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26415&class=E

Chamber Members: FREE
Non-Members: $35

Sponsored by: Vicksburg Warren Chamber of Commerce, LocaliQ, Riverwalk Casino