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Scaling Up: Digital Marketing Blueprint for Growth – Class 6

July 17 @ 8:00 AM - 9:30 AM CDT

Class 6: Clicks Don’t Happen by Accident — Search Engine Marketing in the Age of AI

Search has fundamentally changed.

Consumers now search in conversational, AI-driven ways. Costs are increasing, algorithms are evolving, and visibility requires more strategy than ever before.

This session will equip business owners and marketing professionals with the updated 2026 Search Engine Marketing playbook. Participants will learn how to navigate modern search complexity, adapt to AI-driven behaviors, and position their business to win in an increasingly competitive environment.

Participants will gain insight into:

  • AI-driven and conversational search trends

  • Paid search strategy updates

  • Budget efficiency in a rising-cost landscape

  • How search fits into your full-funnel marketing plan

This is Class 6 of a 10-part series designed to help you build a comprehensive digital marketing strategy that delivers sustainable, measurable growth. This is a hands-on session taught by Chase Parker, Marketing Consultant with LocaliQ.

In today’s market, search visibility doesn’t happen by accident — it happens by design.

RSVP: https://www.chamberdata.net/webforms/EvtListing.aspx?dbid2=msvick&evtid=26410&class=E

Chamber Members: FREE
Non-Members: $35

Sponsored by: Vicksburg Warren Chamber of Commerce, LocaliQ, Riverwalk Casino

Details

Venue

  • Room 263